SHORT ANSWER: A trademark gives you EXCLUSIVE rights to your company's image, protects you from copycats, and gives you leverage to find investors.
Trademarks are CRUCIAL for any startup or young business that's serious about growth.
They give you legal exclusivity to the branding, logos, copy, slogans, colors, styles, and marketing that help customers recognize you.
They help protect you from copycats who will try to ride on your coattails and can tarnish your reputation.
-BONUS- Did you know that many investors require the proper intellectual property protections (trademarks, patents, & copyrights) before they'll invest? They also help you leverage for more investments.
You run a great deal of risks.
It's more than just a competitor "stealing your look".
They can steal your potential customers & DESTROY their faith in your company.
Or even worse, if they manage to snag a trademark before you, they can BOX YOU OUT OF YOUR OWN BUSINESS!
Investors know the importance of this, and so most of them make having the proper trademarks & patents a REQUIREMENT before they invest.
So, not only are you losing out on revenue & brand image, you're also losing out on investment opportunities!
Now that you have a trademark, you can:
1) Confidently broadcast your logos, graphics, slogans, copy, and more!
2) Have legal exclusivity to your brand.
3) Increase the legitimacy & prestige of your company.
4) Get more funding from investors!
It used to be that, if you wanted a trademark to protect your intellectual property, your options were pretty costly:
1) Hire an attorney and spend upwards of $2000 to get them to draft and file it for you,
2) Spend thousands of dollars to go through the training to learn how to file it yourself,
3) Try to file a trademark yourself, without any guidance/education, and waste hundreds of dollars on rejections and office actions, or
4) Go without a trademark at all and simply HOPE that no one would infringe on your unprotected work.
But hey, that's just the price of running a business, right?
Maybe in the past...
...until we decided to do things a better way!
We created a step-by-step system that teaches you exactly what you need to know. No unnecessary legal jargon, no dictionary required.
Simply watch 6 videos that explain what you need to do in order to prepare to file your trademark, and work alongside the videos to get your trademark application started, completed, and filed in less than a day!
With the help of Devin Miller, a legal attorney that specializes in patents & trademarks (and CEO of Miller IP Law), you can get your trademark finished fast!
You get all this without the crazy cost you might expect. Because we don't have to charge you for attorney's time, we pass those savings directly on to you!
Rather than spending upwards of $2000 on a trademark, you can DIY it with SNAP Legal for just $129!
So why should you choose SNAP Legal?
Because it offers an option that is robust, affordable, and done in a snap!
1) Step-by-Step DIY Instructions
You will be guided through 6 different phases of creating a trademark. You will be shown exclusive videos that explain the process, legal jargon, and important steps in an easy to understand manner. You will follow the instructions on the video and fill out a simple form at each step which will allow us to guide you through your specific trademark needs. This will allow us to present the info in a clear and precise manner when you go to file. This step should take about 45-60 minutes to complete.
2) Pay Your 129 USD Invoice
We will immediately send you a 129 dollar invoice from FreshBooks to the email address that you provided. There are zero penalties if you want to wait to pay it. So, if you'd like to get your trademark later, you can still fill out the form now & pay whenever you want to start, whether that's 1 day, 1 week, or 1 year from now!
3) We Guide You Through USPTO Registration
Once you pay the invoice, we will send you an email with all of the information you need to file with the USPTO conveniently packaged for you to simply copy & paste, along with the links you need to get started & a video tutorial showing you EXACTLY where to paste everything you need. This step should take about 15-20 minutes to complete.
4) Now You're Protected!
Your trademark application is now complete! The USPTO will process it in the order that it received it, so it may take up to a few months for your trademark application to be accepted or rejected.
Trademarks that are crafted from scratch by attorneys typically run upwards of $2000 but they can be worth a LOT more.
The worth of a trademark depends on the worth of the intellectual property that it protects.
A trademark that protects a multi-million dollar startup can be worth millions. It protects that startup from losing their business's image to a competitor and losing out on all of that revenue.
So, how much is a trademark worth to you?
It depends on how much your company is worth to you.
DIY-ing a trademark with SNAP Legal costs $129. You have the option to have an attorney help later on in the process for small additional fees, but those are optional.
Entrepreneurs have a LOT of reasons to get trademarks.
You've worked hard to build up your company's reputation. To clients. To your target audience. To your investors. To yourself.
A copycat can destroy your company's image and reputation in hours. Protect yourself.
Not only that, but investors often REQUIRE that the companies that they invest in have intellectual property protection.
It validates your business in a way that nothing else quite can.
It shows your serious about your business, and shows that you believe that your ideas are worth it.
So... are you serious about your business? Trademark your brand now!
Don't inventors need patents, not trademarks?
Well, yes and no.
Inventions are protected by patents, and if you don't have a patent yet, you definitely need to get one.
However, inventors need to be able to market their inventions if they are ever going to make money on it.
That's where trademarks come it.
Once you start your marketing, you are going to need a trademark.
So, if you have a logo, a name, and a vision, you need to start your trademark now.
If you don't have those yet, come back when you do, and we will be more than happy to help you!
SNAP Legal isn't for everyone. If you are looking for a higher-end, personalized trademark that was crafted by an experienced attorney, SNAP Legal won't give that to you. An attorney will.
Compare the differences using the chart below:
As a business owner, there are a TON of different balls you need to juggle. We get it. Protecting your intellectual property can be complex, vague, and daunting.
So, whether you are in the beginning steps of starting your business or making sure you didn't miss anything along the way, we've compiled a legal checklist of things you need to do to protect your business, intellectual property, and other assets. Your business may not need every single thing on this list, but it DEFINITELY needs to at least consider each and every one.
SNAP Legal & Miller IP Law offer solutions to many of these and we are working to continually create more solutions for leaders and forward-thinkers.
Be sure to Form an LLC
Open a Business Bank Account
Federal Licenses & Permits (for certain industries)
Purchase an Insurance Policy
Create Legal Meeting Minutes Documents
Create Company Bylaws (Corporations)
Draft a Partnership Agreement & Buy/Sell Agreement
Create Legal Meeting Minute Documents
Draft a CIAA (for employees)
Create Independent Contractor Agreements
Create Employment Offer Letters
Create Employment Contracts
Create An Employee Handbook
Create Employee Evaluations & Employee Warning Letters
DISCLAIMER: SNAP NDA is NOT a state-specific NDA. Most of our clients don't require a state-specific NDA, but if you do, you may need to seek out the counsel of an attorney practicing within your state.
SNAP Legal, SNAP Legal NDA, and SNAP NDA are all intellectual property of Miller IP Law.